Milan September 20th 2011 – The 4w MarketPlace (the leading Italian advertising network that exclusively manages high-performance text link advertising for the Premium Publisher Network’s online newspapers – founded by RCS Media Group and the L’Espresso Publishing Group), has become Italy’s first agency to receive Facebook certification as an Advertising Provider. This certification will allow 4w to offer advertising within the social network itself, as well as within the realm of Facebook applications.
Thanks to this important international recognition, the 4w MarketPlace has now announced 4w Social, a new platform specializing in social media, including Facebook applications, blogs and forums.
This network offers investors advertising formats that meet the specific needs of the social world, providing for exceptional user interaction. The most important example amongst the Facebook applications is Fantacalcioville, which has been developed in partnership with Goods Games and is produced by L’Espresso Publishing Group. Fantacalcioville is the first official Facebook game bearing the Fantasy Football trademark and, in less than a month following its launch on the Social Network, has gained over 364 thousand active users.